Paid Ads ROI Calculator
Is running Google or Meta ads worth it for your freelance business? Enter your budget, CPC, close rate, and project value to see funnel metrics, LTV:CAC ratio, break-even, and a verdict.
Ad Campaign Inputs
Total you plan to spend on Google/Meta ads per month
Typical revenue per client project or engagement
Estimated CPC for your niche — $2–8 for most freelance services
% of ad clicks that submit a lead form or contact you
% of ad leads you convert into paying clients
How many projects does an average client hire you for over time
Strong ROI
Excellent ROI. Every $1 in ad spend returns 9.0x in revenue. Your LTV:CAC ratio of 22.5 is well above the 3:1 benchmark — scale this up.
Monthly funnel
125
Clicks
10.0
Leads
1.50
New clients
$50.00
Cost per lead
$333
Cost per client (CPA)
$4,500
Revenue / month
$7,500
Client LTV
22.5x
LTV:CAC ratio
benchmark ≥ 3x
800%
Gross ROI
0.1 mo
CPA payback period
Break-even analysis
You might also like
Freelance Pipeline Value Calculator
Value your freelance prospect pipeline like a lightweight CRM. Enter up to 12 leads with project value, close probability, and duration — get weighted pipeline value, expected monthly revenue, pipeline health score (Thin / Adequate / Strong), gap to income target, and how many more prospects you need.
Try it →
Business Burn Rate & Runway Calculator
How long can your business survive on current cash? Enter your cash balance, monthly revenue, and expenses to see monthly burn rate, runway in months, break-even revenue, and scenario analysis for a 25% or 50% revenue drop.
Try it →
Billable vs Non-Billable Time Analyzer
Analyze what fraction of your working time actually pays. Enter total hours, billable hours, rate, and income target to get: billable utilization rate (industry benchmark 60-70%), true effective hourly rate (income / all hours worked), annual hidden cost of non-billable overhead, and the rate increase needed to hit your income target given current utilization. Non-billable time breakdown visualization.
Try it →