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//// E-Commerce · Amazon FBA

Amazon FBA Profitability Calculator

Enter your product cost, Amazon fees, PPC spend, and return rate — get true net margin, ROI on inventory, break-even sale price, and a side-by-side FBA vs FBM comparison.

401(k) Limit 2024$23,000
Roth IRA Limit$7,000
S&P 500 Avg Return~10%/yr

Net Profit / Unit

$11.29

Net Margin

0.4%

ROI on Inventory

1.7%

Monthly Profit

$1,693.92

Recommendation

FBMFBM saves $3.45 per unit — viable if you can self-fulfill reliably

Product & FBA Inputs

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FBM Comparison Inputs

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hrs
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FBA vs FBM — Unit Economics

Line ItemFBAFBM
Sale Price$29.99$29.99
COGS($6.00)($6.00)
Referral Fee($4.50)N/A
FBA / Outbound Shipping($3.22)($5.50)
Inbound Shipping($0.75)
Storage / Packaging($0.30)($0.75)
PPC / Labor($3.00)($3.00)
Returns($0.93)
Net Profit$11.29$14.74
Net Margin0.4%0.5%
ROI1.7%2.5%

Monthly P&L (150 units)

Revenue$4,498.50
Referral Fees($674.78)
FBA Fulfillment Fees($483.00)
Storage Fees($45.00)
PPC Advertising($449.85)
Return Costs($139.45)
COGS($900.00)
Inbound Shipping($112.50)
Net Profit$1,693.92
Annual projection$20,327.04
1

Referral Fee

= $4.50

Amazon charges a referral fee (% of sale price) varying by category. Typical range: 8–15% for most; 45% for Amazon Device Accessories.

2

FBA Fulfillment Fee

= $3.22

Pick-and-pack fee covers storage retrieval, packing, and shipping. Standard non-media items: $3.06–$7.00+ depending on size/weight.

3

Storage Cost per Unit

= $0.30

Amazon charges per cubic foot per month. Jan–Sep: $0.78/cf; Oct–Dec: $2.40/cf. Spread across units sold.

4

PPC Advertising Cost

= $3.00

Pay-Per-Click spend as % of revenue. Competitive categories: 8–20%. Organic rank reduces this over time.

5

Return Cost (Blended)

= $0.93

When a buyer returns, Amazon refunds the buyer and you absorb the loss plus a return processing fee. Blended across all units sold.

6

Total Fees Per Unit

= $11.95

The full Amazon fee stack. Every fee is a fixed cost that makes raising your sale price more effective than cutting COGS.

7

Net Profit Per Unit

= $11.29

What you actually keep after Amazon takes its cut and you recover your investment.

8

Net Margin

= 0.4%

Healthy FBA margin: 20–30%+. Below 15% leaves little room for fee increases, returns spikes, or price competition.

9

ROI on Inventory

= 1.7%

ROI measures capital efficiency. Target 50%+ for FBA. Low ROI means slow inventory turns or too much working capital tied up.

10

Break-Even Sale Price

= $14.31

The minimum price at which you break even. Price cushion = sale price − break-even. Tight cushion = high sensitivity to fee changes.

11

Monthly Net Profit

= $1,693.92

Total monthly take-home after all fees, COGS, and advertising across your sales volume.

12

Annual ROI on Capital

= 20.1%

Annual return on inventory investment. Healthy target: 100%+ (double your money annually). Below 50% suggests the capital could work harder elsewhere.

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